Jordan Hangar
INTERACTIVE INSTALLATION • KINECT
The Jordan Hangar is designed to be a offseason training home with local high school games and product testings + releases.
The Insight
Jordan shoes are known for their style, but not always their performance. The truth is the performance in Jordan shoes top most all other brands. But Jordan nephews historically view Jordan's not as a gameplay shoe but for their style alone.
The Solution
Allow Nephews to experience the performance shoes through a training drill that helps them understand which Jordan performance shoe is best for their style of play. Using Kinect technology we test Nephews on their Vertical Jump, Ball handling, Speed and Agility.
The Hackathon
Jordan brand was interested in bringing an interactive experience into their new "Jordan Hangar" in Los Angles. They came to AKQA to initiate a one-week "hackathon" which teams came up with many concepts and functional prototypes. We moved forward with one of the ideas, and combined some other ideas into this interactive training experience - "The Cube", along with an engaging user journey inside the Jordan Hangar.
2015 AKQA
Client Jordan
Role Design Director
Team Chi-Chi Bello - Senior Art Director / Ben Lebovitz - Art Director
Role Design Director
Team Chi-Chi Bello - Senior Art Director / Ben Lebovitz - Art Director
